Niyonkuru Gedeon Several elements of the company summary are covered here, including the name (XYZ Consulting), history (new company), description of services (web promotion, SEO, advertising) and why it's needed (improve positioning in search engines), and the target market (higher education). Next, you might provide more information about location, legal structure, and management, and offer more details about the company's history, objectives, goals, and strengths. This is where you can highlight all of the business' strengths and anything that might give it a competitive advantage in the field. If the goal of your business plan is to secure funding, then you'll want to focus on areas that will appeal to investors and lending institutions, such as why you're the best person to run the business, your experience in this field, any expertise or special talents on the team, and how you plan to make the business a success. You may also want to address any areas of perceived weakness by explaining how you'll overcome them or compensate. Several elements of the company summary are covered here, including the name (XYZ Consulting), history (new company), description of services (web promotion, SEO, advertising) and why it's needed (improve positioning in search engines), and the target market (higher education). Next, you might provide more information about location, legal structure, and management, and offer more details about the company's history, objectives, goals, and strengths. This is where you can highlight all of the business' strengths and anything that might give it a competitive advantage in the field. If the goal of your business plan is to secure funding, then you'll want to focus on areas that will appeal to investors and lending institutions, such as why you're the best person to run the business, your experience in this field, any expertise or special talents on the team, and how you plan to make the business a success. You may also want to address any areas of perceived weakness by explaining how you'll overcome them or compensate. Several elements of the company summary are covered here, including the name (XYZ Consulting), history (new company), description of services (web promotion, SEO, advertising) and why it's needed (improve positioning in search engines), and the target market (higher education). Next, you might provide more information about location, legal structure, and management, and offer more details about the company's history, objectives, goals, and strengths. This is where you can highlight all of the business' strengths and anything that might give it a competitive advantage in the field. If the goal of your business plan is to secure funding, then you'll want to focus on areas that will appeal to investors and lending institutions, such as why you're the best person to run the business, your experience in this field, any expertise or special talents on the team, and how you plan to make the business a success. You may also want to address any areas of perceived weakness by explaining how you'll overcome them or compensate.