White Ribbon Alliance, The White Ribbon Alliance White Ribbon Alliance HEALTHY MOTHERS HEALTHY WORLD White Ribbon Alliance unites citizens to demand the right to a safe birth for every woman, everywhere. Our mission is to inspire and convene advocates who campaign to uphold the right of all women to be safe and healthy before, during and after childbirth Our goal is to ensure that all women realise their rights to be safe and healthy before, during and after childbirth Our vision is a world where the right of all women to be safe and healthy before, during and after childbirth is upheld We have made progress. Deaths are down by half since 1990 and maternal health is on the global policy agenda like never before. Our cost effective model shows that a small investment in a few staff, as opposed to delivering services, has incredibly powerful results. Our work has successfully persuaded governments to increase the number of midwives, the type and quality of health services and increased the number of women accessing services. STRATEGIC PLAN Our focus is on holding governments accountable and campaigning for them to deliver on their commitments. We mobilize citizens to demand decent and respectful health care for all pregnant women. Our activities are decided by the volunteer members of our network.