Asian Foundation for Philanthropy, AFP Asian Foundation for Philanthropy (AFP) 1- Who we are : The Asian Foundation for Philanthropy (AFP) was established as a registered charity in 2005 to mobilise British Asians, predominantly Indians and inspire them to contribute towards poverty reduction in India. Indians in the UK constitute one of the largest populations of Indians outside India. Yet the level of their engagement in mainstream development aid discourse has been fairly limited. By engaging this community with philanthropy and introducing them to novel ways of contributing we have been striving to channel their energy towards the poorest of the poor. Some of the avenues we developed to enable this process include our International volunteering programme, working with Asian businesses in the UK on corporate social responsibility (CSR), bringing Asian youth on board with ethical fashion, building on leadership skills of volunteers to transform them into community champions among others. Our wide-ranging activities have attracted businesses, students as well as professionals to reconnect with their cultural heritage and take positive action. 2 Asian Foundation for Philanthropy (AFP) inspires social change by creating an innovative movement of positive action through raising awareness and sharing skills. We work in the UK and India and support ethical initiatives of grass root communities. Our social enterprise 'Naitika' supports artisans, women's cooperatives and other local community groups to produce natural and handcrafted products in an eco-friendly and fair working environment.